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I’ve spent 15 years pushing human endurance to the limit - now I help everyday athletes do the same, without breaking themselves.

Why I can help you finish your Ironman with confidence

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My Name is Sean Conway

I'm a triathlon multiple world record holder and have lived and breathed swim, bike, run for 15 years. 

I’ve completed 116 Iron-distance events, swum the length of Britain, cycled around the world, completed a 6000km triathlon, and built my entire career around understanding what it really takes to endure.

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But more important than records is what I’ve learned about people - why some athletes thrive under pressure and others DNF.

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Most people don’t fail Ironman because they’re not motivated. They fail because training gets messy, life gets busy, and they don’t know what to focus on. 

Is this you?

  • “I’m working hard but I don’t feel like I’m getting better.”

  • “I don’t actually know if I’m training in the right way.”

  • “I’m scared of blowing up on race day.”

  • “I ride too hard on the bike and pay for it on the run.”

  • “I’m anxious about the swim, especially the mass start.”

  • “I don’t really know how to fuel or hydrate properly.”

  • “I keep getting niggles or feel constantly tired.”

  • “I don’t have a clear plan that fits my real life.”

  • “I’m worried I’ll panic or make mistakes on race day.”

  • “I don’t fully believe I can finish.”

How I can help you!

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  • Give you a clear, simple plan that fits your real life instead of a generic template.

  • Help you train smarter, not harder, so you make progress without burning out.

  • Teach you how to pace the bike properly so you can actually run the marathon.

  • Show you how to fuel and hydrate correctly to avoid bonking, cramping, and stomach issues.

  • Build your swim confidence, especially in open water and mass starts.

  • Keep you healthy and durable, reducing your risk of injury and overtraining.

  • Help you understand your zones, data, and effort, so your training makes sense.

  • Prepare you mentally for race day so you feel calm, in control, and focused.

  • Guide your taper and race-week prep so you arrive fresh and confident.

  • Be in your corner as your coach, giving you clarity, accountability, and reassurance all the way to the finish line.

Coaching Options

£49

What You Get

✔ Personalised Training Plan

✔ 10.5 Pillars Video Master Classes

✔ Exclusive Podcasts

✔ Training Peaks Premium

✔ Strava Visibility

✔ Access to library of Q&A's
 

Pay Monthly, Cancel Anytime

Best for self motivated athletes who want structure and education

£99

In Addition You Get

✔ Bullet Proof Personalised Plan

✔ Plan Flexibility to suite diary

✔ Adjustments as you progress

✔ Daily WhastApp access to Sean

✔ Weekly Group Execution Call

✔ £1,000s of Discounts
 

Pay Monthly, Cancel Anytime

Best for athletes who want adaptability and accountability

£299

In AdditionYou Get

✔ Weekly 1-2-1 Call or Deep Review

✔ Proactive Monitoring

✔ Priority 1-2-1 Access to Sean

✔ Priority Response

✔ Pre race Execution Call

✔ Full Race Build covering pacing, nutrition, equipment & strategy

Pay Monthly, Cancel Anytime

Best for athletes seeking full performance ownership and management

Plans cover from base support with access to my 10.5 Pilars content library through to a comprehensively supported journey with weekly 1-2-1 reviews. For full detail on each plan, please click below.

My mission is to guide you to the finish line of a full 140.6 or half 70.3 with confidence, strength and resilience. Through smart training, real world experience and a supportive community, we help you build the fitness, mindset and knowledge needed to take on the Ironman distance and achieve something extraordinary.

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