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Coaching Options

Your Ironman journey starts here

Pay monthly | Cancel at any time

  • Ironman Bronze

    49£
    Every month
    For athletes who want structure without personal oversight.
     
    • Ironman training plans based on your experience and time
    • Clear explanation of the intent behind key sessions
    • The 10.5 Pillars of Endurance Masterclasses
    • TrainingPeaks Premium
    • Access to my educational video library and podcasts
    • Strava visibility for quiet accountability
    • Access to library of Q&A's
  • Ironman Silver

    99£
    Every month
    For athletes who want clarity, structure, and decisions taken off their plate.
     
    • Everything in Ironman Bronze
    • Customised training plan built around you
    • Plan adjusted based on your performance
    • Direct access to Sean for training and recovery decisions
    • Weekly Q&A
    • TrainingPeaks Premium
    • Strava group for standards and visibility
    • Race-day preparation guidance
    • £1000's worth of discounts on bikes and kit
  • Ironman Gold

    299£
    Every month
    Custom 1-2-1 Coaching. For athletes who want personal oversight, weekly catchups and race day preparation oversight
     
    • Everything in Ironman Silver
    • Weekly scheduled 1:1 call or deep review
    • Proactive monitoring of fatigue & performance trends
    • Priority access and faster response times
    • Full race build including pacing, nutrition & equipment.
    • Priority for in person meetups
    • Race week structure and decision support
    • Pre race clarity and confidence call
    • Athlete numbers capped to protect quality
  • Ironman Platinum

    12,000£
     
    Ironman Platinum is my highest level of coaching. This is a fully bespoke service designed to remove guesswork and give you the best possible chance of executing your best Ironman.
    Valid for 12 months
    • Everything in Gold
    • 3 in person days where I come to you
    • I attend your race day with you.
    • Bespoke customised race day prep
    • Full blood work check every 3 months
    • Race day execution plan built around your actual physiology
    • Bike fit at your nearest bike fitter
    • Bespoke nutrition plan

Private Ironman Platinum Concierge

From £15,000

Application only | Limited to a small number of athletes each year

 

This is not coaching.
This is full ownership of your Ironman.

 

You stop guessing.
You stop worrying.
You execute a proven plan with total confidence.

 

What’s included:

  • Complete Ironman project management
    From first assessment to crossing the finish line, everything is planned, monitored, and refined by me.

  • Three full blood tests with analysis
    Early phase, mid build, and pre race
    Your training is guided by real data, not assumptions.

  • Fully bespoke training architecture
    Built around your life, not the other way around
    Updated continuously as your body and schedule change.

  • Priority daily access
    Same day response
    Voice notes, calls, messages
    When something feels wrong, you speak to me immediately.

  • Direct emergency access
    Injury, illness, mental wobble
    No waiting. No assistants. No delays.

  • Three in person performance days
    Deep assessment
    Real world execution
    Final race readiness
    These are not casual sessions. They are performance defining.

  • Full race attendance and race week support
    I travel to your race
    Course walk through
    Transition setup
    Race plan execution
    Mental preparation
    You are never guessing during the most important week.

  • Equipment and setup authority
    Bike
    Shoes
    Clothing
    Nutrition
    Race kit
    Everything is approved and locked in with confidence.

  • Complete nutrition architecture
    Daily fueling
    Training fueling
    Race fueling
    Gut training
    Backup plans for race day problems.

  • Lifestyle and stress optimisation
    Sleep
    Workload balance
    Travel recovery
    Burnout prevention
    Your performance is protected off the course as well as on it.

  • Injury and muscle management oversight
    Early warning monitoring
    Load control
    Recovery strategy
    Risk reduction.

  • Complete race day blueprint
    Hour by hour plan
    Exact pacing
    Exact fueling
    Mental cues
    Crisis management scenarios
    You know what to do even when things go wrong.

  • Confidence and decision making coaching
    No panic changes
    No race week self sabotage
    Total trust in your preparation.

  • Status as a private athlete
    You become one of my personally mentored Ironman athletes.
    This is a different category of preparation.

  • Full post race performance debrief
    A complete breakdown of what worked
    What didn’t
    What this Ironman taught you
    How it transfers into the rest of your life.

 

This is for athletes who want:

  • Certainty over hope

  • Precision over noise

  • Ownership over outsourcing

  • A world class Ironman experience, not just a finish line

My mission is to guide you to the finish line of a full 140.6 or half 70.3 with confidence, strength and resilience. Through smart training, real world experience and a supportive community, we help you build the fitness, mindset and knowledge needed to take on the Ironman distance and achieve something extraordinary.

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