AN IRONMAN SYSTEM BUILT TO GET YOU TO THE FINISH LINE
Step by step coaching based on my 10.5 pillars of endurance
I’ll teach you my 10.5 pillars of endurance that helped me break 7 world records and that I now use to get everyday athletes to the Ironman finish line.
Coaching Options
BRONZE
£49
What You Get
✔ Personalised Training Plan
✔ 10.5 Pillars Video Master Classes
✔ Exclusive Podcasts
✔ Training Peaks Premium
✔ Strava Visibility
✔ Access to library of Q&A's
Pay Monthly, Cancel Anytime
Best for self motivated athletes who want structure and education
SILVER
£99
In Addition You Get
✔ Bullet Proof Personalised Plan
✔ Plan Flexibility to suite diary
✔ Adjustments as you progress
✔ Daily WhastApp access to Sean
✔ Weekly Group Execution Call
✔ £1,000s of Discounts
Pay Monthly, Cancel Anytime
Best for athletes who want adaptability and accountability
GOLD
£299
In AdditionYou Get
✔ Weekly 1-2-1 Call or Deep Review
✔ Proactive Monitoring
✔ Priority 1-2-1 Access to Sean
✔ Priority Response
✔ Pre race Execution Call
✔ Full Race Build covering pacing, nutrition, equipment & strategy
Pay Monthly, Cancel Anytime
Best for athletes seeking full performance ownership and management
Plans cover from base support with access to my 10.5 Pilars content library through to a comprehensively supported journey with weekly 1-2-1 reviews. For full detail on each plan, please click below.
TESTIMONIALS
Sarah Ruggins - JOGJEJOG Record
Sean mentored me ahead of my world record and his guidance on mindset, structuring crew, and sustaining multi-day efforts (particularly in terms of managing sleep deprivation) gave me confidence to push myself harder than I would have otherwise. His expertise is unmatched and he goes above and beyond to ensure you are in the best place possible ahead of your challenges.
Darah Morgan - Swam around Ireland
Sean is different. He’s walked the walk, talked the talk, and proven what’s possible on a shoestring budget. He understood immediately what we were trying to achieve, believed in it, and backed that belief with real, practical guidance. With no big sponsors and no safety net, we built this project the hard way and the right way our way and doing so achieved what many said was impossible.
Lauren Tininenko - 11 Ironmans in a row.
I was very thankful for Sean’s advice and guidance when preparing to do 11 consecutive Ironmans. With his advice, I was able to plan better and go into it feeling prepared.
I help first timers and busy athletes finish their 70.3 and 140.6 triathlon strong by giving them the plan, the support and the mindset they need every single week.
I will prepare you fully for your Ironman Journey, giving you access to a training plan via Training Peaks Premium. But also my 10.5 Pilars of Endurance - which has been developed during countless endurance challenges including 105 back to back 140.6's in 2023.
Managed preparation that removes guesswork, builds durability, and prepares you to execute under fatigue.
A choice of 3 levels tailored to your needs - get comprehensive guidance on nutrition, recovery & mental toughness. More than just a training plan - support on ALL aspects of what it takes to complete your Ironman.
WE TAKE THE GUESSWORK OUT
Personalised Ironman Training Plan
Clear sessions. Clear structure. No more guessing.
Designed around the 10.5 pillars so you always know exactly what to do next.
Build Unshakable Mindset
Mental strategies to push through when it gets tough
Confidence whether you’re chasing your first finish line or a Kona slot
Learn directly from Britain’s toughest endurance athlete
Live Q and A Calls With Me
Ask your questions. Fix problems fast. Stay on track.
Nothing beats real time guidance from someone who has been through the highs and lows.
Real World Knowledge You Don't Get From Generic Plans
I teach you how to manage:
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planning
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nutrition
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pacing
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gear
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low moments
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injury scares
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confidence
so nothing on race day surprises you.
WhatsApp Connection With Me
Announcements. Motivation. Behind the scenes. Real talk.
This is the closest thing to having me in your back pocket all season.
£1000's worth of Discounts
Ths discounts you have access to within the club far outweigh the cost of joining. Save on bikes, clothing, physio, hotels and travel.
Achieve Results That Last
Step-by-step path from first-timer to finisher
Tools to smash PBs and unlock your true potential
Transform your training, racing, and mindset for life
